The website I work for, GenoNow.com, is a training site for working professionals. I have posted about it before. We are excited about some new content that is focused on the Wal-Mart Vendor community specifically. We have partnered with 8th & Walton, a vendor-training company located in Bentonville, AR to provide learning objects for professionals selling to Wal-Mart.

One of the latest developments coming out of Bentonville is Wal-Mart’s target customer segments moving on from here. Wal-Mart has identified three customer groups that are key to its success going forward; Price Value Shoppers, Brand Aspirationals, and Price Sensitive Affluents. Knowing who these shoppers are and how Wal-Mart defines them is key knowledge for vendors moving forward.

Our newest piece of content from 8th & Walton addresses that in great detail. This is important information that everyone who has a vendor relationship needs to be successful.

It’s also exciting for us because it marks a new strategic tack for GenoNow.com. We have always had training content that is targeted towards a wide audience. Now, we are starting to also bring focus on vertical markets. The first vertical market for us is the vendor community in Bentonville. This was borne out mainly because of where our company is located. It is a market that is immediately available to us, but we are looking for others.

Finding good training that is affordable and convenient to use is hard to find, and that is what GenoNow.com offers.

We are looking for trainers and content owners who are looking for a distribution channel for their training content. If this sounds like you, please contact me at mwilliams (((AT))) sviworld (((DOT))) com.