It all started with the spark and the new tagline of ‘Save money. Live better.’ which made its debut last year. It all culminates with this. Presenting the brand new Walmart logo.

Its letters are now more rounded and the hyphen has been removed.  The changes definitely freshen the look and gives the logo a decidedly european feel to me.  I like it.  The Walmart logo has been in need of a refresh for a long time.

The branding change comes hand in hand with Walmart making a concerted effort to rebrand itself on all fronts.  It is trying to make its late nineties image of ‘Always the Lowest Price ALWAYS’, a tag line that has a decidedly authoritarian flavor, a thing of the past.  That old tagline seemed to say that having the lowest price was worth whatever it took to get it, and customers began to cry foul.

Now, Walmart is taking the lead in green issues and working very hard to address social issues an organization its size causes.  It is hard to miss that they are spending a lot of money and effort to put together a newer and more approachable brand.