Wow, great customer service has become so hard find that when you encounter it, it really makes you step back and take notice.

This morning, in my heated rush to get out of the house, I forgot my wallet. It must have fallen out of my pocket when I was putting on my jeans. I guess I should do a last second check to make sure I have everything, but in this crazy world, it is good to keep obsessive-compulsive behavior to a minimum.

I dropped the kiddos off at school and headed to Chick-fil-A for one of my favorite morning treats, a chicken biscuit. For those of you who have never experienced a chicken biscuit and are somewhat repulsed by the idea of eating chicken for breakfast, I have only one thing to say to you…don’t knock it until you’ve tried, they are fabulous.

I went through the drive through and placed my order. When I arrived at the pick-up window, I realized that my wallet wasn’t in my back pocket. Oh well, maybe next time. I told the guy at the window (who happened to be the manager on duty) that I didn’t have my wallet and asked to cancel my order. He said, “Don’t worry, this one is on us.”

What?!? Are you kidding me. I’m the idiot who forgot his money, and they say, “Don’t worry about it” That is unbelievable! Great job Chick-fil-A. I love you even more than I did before. I have a ton of choices as to where I get my breakfast, none of which I feel any real affinity towards other than maybe they are the closest or whatever.

Now I will drive out of my way to not only go to Chick-fil-A, but to go to that Chick-fil-A.

In a market of virtually limitless choice, the only differentiation is true customer service. Why can’t anyone figure that out? Brands have to transcend being irreplaceable to being irresistible, Chick-fil-A just did that. I love Chick-fil-A!