The website I work for, GenoNow.com, is a training site for working professionals. I have posted about it before. We are excited about some new content that is focused on the Wal-Mart Vendor community specifically. We have partnered with 8th & Walton, a vendor-training company located in Bentonville, AR to provide learning objects for professionals selling to Wal-Mart.

One of the latest developments coming out of Bentonville is Wal-Mart’s target customer segments moving on from here. Wal-Mart has identified three customer groups that are key to its success going forward; Price Value Shoppers, Brand Aspirationals, and Price Sensitive Affluents. Knowing who these shoppers are and how Wal-Mart defines them is key knowledge for vendors moving forward.

Our newest piece of content from 8th & Walton addresses that in great detail. This is important information that everyone who has a vendor relationship needs to be successful.

It’s also exciting for us because it marks a new strategic tack for GenoNow.com. We have always had training content that is targeted towards a wide audience. Now, we are starting to also bring focus on vertical markets. The first vertical market for us is the vendor community in Bentonville. This was borne out mainly because of where our company is located. It is a market that is immediately available to us, but we are looking for others.

Finding good training that is affordable and convenient to use is hard to find, and that is what GenoNow.com offers.

We are looking for trainers and content owners who are looking for a distribution channel for their training content. If this sounds like you, please contact me at mwilliams (((AT))) sviworld (((DOT))) com.

ArkansasBusiness.com - Dynamic Duo Combine Skills for Web Training

Here is a great article that was just released by the Northwest Arkansas Business Journal about our company and www.genonow.com, the online training website that we have put together. If you want to know more about SVI, Rockfish Interactive, and Genonow check it out.

Rockfish is an online development company that works with some pretty impressive clients while we, SVI, are an organizational development company that helps companies keep its rockstars through training and development tools.

I am down in Little Rock about to embark on three fun-filled days recording segments for the corporate training site GenoNow.  I will be making product training episodes for Dillard’s Department Store.  These segments will be in their “walled garden”, and not for public consumption, but the exciting part is that it give Dillard’s a way to push this high-level product training all the way down to its employees.

Communication is always a tough thing in a large organization, anyone who has played the game Phone Booth can tell you that.  Not only do messages get tangled in translation, but it also costs a lot.  GenoNow answers that problem by making these videos to all interested a la YouTube.  Companies can put their private content in their own private area, and corporate trainers who are interested in a wider audience can put content on the site where it is visible by all visitors.

GenoNow has public facing content also.  With subjects ranging from Dressing for Success for women in the work place to managing change in an organization.  There is some free content available so you can see how it works, but we believe it can be a real life saver for the human resource manager looking for a cost-effective way to train an ever-spreading and diverse workforce.

If you are interested in what I am up to these days, you can check out our site.  It’s pretty exciting.  Who knew that there would ever be an Internet start-up in Arkansas, not exactly a hotbed for technology, but here we are.