This is an incredible behind-the-scenes about the creating the album cover artwork for John Mayer’s latest album Born and Raised. If you haven’t seen the album, it is incredible. It looks like comercial art from the turn-of-the-century. No, not last century. When I look at it, I don’t understand how someone could create it. I am dumbfounded.
In this pessimistic, cynical age, I’m sure there are legion who look at it and say “meh”. Ok. I look at it and marvel. I do creative for a living, and the sad thing is, I know I’ll never do something like that. Instead of getting down, I choose to be in awe.
This video takes us through the creation process and we get to see a bit of the conversation between John Mayer and David A. Smith, a creative from the U.K. as they discussed what the cover could be.
In this day of fast burn, right-this-minute design, it is refreshing to see what is possible when you dream and then take the time to realize.
You may hate this album artwork. You also may be a doofus. It’s hard to tell. Either way, this is a great video.
